Project Manager / Artistic Director
My name is Cindy Babin, I am 24 years old and I am a Franco-Ivorian. I am a professional model, agency in Paris, the United States (Miami / New York), England (London) and Germany (Munich) for two years and founder of the project Ayika’a.
During these two years, I worked with several brands such as Hermes, Laroche Posay, Total Africa, L’Oréal, G-Star, La Redoute and so on. From January to April 2017, I completed my first professional experience abroad in Cape Town, South Africa. I have had the opportunity to work with local as well as international clients such as Vogue India magazine.
Digital Communication Officer
My mission is to extend the visibility of Ayika’a and to keep the visitors on the go through social media. I had to create digital contents for our followers and in order to make them interact with this project.
Institutional Communication Officer
To convince the key stakeholders of this project, we had to ensure dedicated communication. Therefore, my role was to provide promotional texts to famous people in order to offer them a partnership.
External Communication Officer
Responsible for external communication of the AYIKA’A project, I relied on my editorial skills and my motivation to provide clear, precise and attractive content in the eyes of, I hope our future activists.
Writer / Editor
Finding the right words, right expressions and ensuring the understanding of our messages is my mission. It is important that the message is clear and quickly assimilated by our visitors in order to ensure the sustainability of our commitment.
Safia DOS SANTOS
Writer / Editor
In close collaboration with Imen, my mission was to contribute to the realization of the content whose main purpose is to reinforce the ideology of Ayika’a. To be able to show and promote the diversity of black and mixed women in the eyes of all.
Photographing amateur models may be a delicate mission. My role was to capture the moments of beauty of these young women in order to immortalize them in various pictures. To bring out these feminine beauties has been a real pleasure for me.
Giving confidence to our models was my main mission. Make-up plays an important role in a shooting because it brings out 100% of the potential of the model without changing its beauty.
Cut, smooth, styling, the hair on our mannequins is my role. A role I consider, to show the world how to work black and mixed hair is a way for us, hairdressers to enrich our creativity and improve our techniques.
Illustrator / Graphic Designer / Cameraman
Play with art and digital to represent the beauty of these forgotten women. My passion for drawing allowed me to represent the black and mixed woman while leaving the possibility finding themselves within the games of pencils.